Segment 3: Odem Medo Road to Yew Avenue
(formerly Urban Commercial)
The segment extending from Odem Medo to Yew Avenue is home to few hotels, quick-service restaurants, big box stores and auto dealerships and suppliers. To the west of the highway is the canal and, beyond it, many residential neighborhoods.
In the future, this segment could benefit from improved circulation and connectivity between its neighborhoods, commercial businesses and the highway. To improve access to businesses from the highway, a backage road—a road that runs parallel to US 97, behind businesses along the highway—is one possibility. Though a backage road might offer limited access points from the highway, but it would be offset unlimited access to businesses from the backage road at a slower speed, with parking to the side and rear of businesses. Other options are road extensions throughout neighborhoods to increase connectivity, along with a new intersectional traffic signal at SW Wickiup Avenue. A canal crossing and a recreational path along the canal are also of interest to create a more pedestrian-friendly area.
To slow traffic along this section of the corridor, setback requirements could be shifted to bring businesses closer to the road. This, along with potential ground-floor windows on businesses, might bring visual attention to businesses and thus slow traffic.
Project teams are in the process of assessing potential improvements in this area. Stay tuned for updates on concepts being considered.